The Problem
The Valley River Inn was a hidden gem in Eugene, Oregon—a hotel with rich history, stunning riverside views, and genuine warmth. But you wouldn’t have known that from their branding. Their look was outdated, their website felt clunky, and their marketing didn’t capture the charm that made the inn special.
Guests were slipping through the cracks. Travelers were scrolling past without a second glance, unaware of the unique experience waiting for them. The Valley River Inn needed more than just a facelift—they needed a story that matched the magic they delivered every single day.
The Solution
First, we gave the brand a heart. We crafted a timeless logo and visual identity that reflected the inn’s heritage while adding a modern edge to attract today’s travelers.
With the new brand, I unified their marketing. From brochures to email campaigns, every touchpoint now reflected the beauty, comfort, and authenticity that make the Valley River Inn unforgettable. Guests didn’t just see the difference—they felt it.
Ready to turn your business into a destination guests can’t resist? Let’s create a brand that captures hearts, drives bookings, and makes your story unforgettable.