The Problem
Northern Yarn wasn’t just selling wool—they were selling a story. Locally sourced, ethically produced, and full of heritage, their yarns were exceptional. But their branding? It wasn’t telling that story.
The look and feel didn’t capture the heart of what made Northern Yarn special—the connection to local farms, sustainable practices, and the community of passionate crafters who believed in their mission. Without the right branding, they risked blending in with the crowd instead of standing out as the go-to choice for conscious knitters.
The Solution
I rewove Northern Yarn’s identity into a brand that felt as authentic as their wool. The new visuals radiated warmth, quality, and a touch of nostalgia, pulling people into their story from the first glance.
From the logo to the packaging and beyond, every piece of the branding was crafted to celebrate Northern Yarn’s roots: the fields, the sheep, and the hands that bring their products to life. It wasn’t just a new look—it was a full transformation that put their passion and purpose front and center.
Great branding is more than design—it’s the story that draws people in and keeps them coming back. If your brand isn’t turning heads and winning hearts, let’s fix it. Together, we’ll create something extraordinary.